Offline Marketing

It’s a competitive world out there.

You need to ask yourself these basic marketing questions:

Marketing Objective: What is your marketing objective? What do you want to accomplish? Do you want to target a specific buyer to your web site? Do you want to increase sales in a particular product line or for a particular service? Is there one area that’s more profitable than another? Do you want a 10% increase in sales or a 25% increase? What type of budget do you have to work with?

Target Demographic: Who is your target demographic? In other words who is your most desirable customer? Are they youth 18-25 or middle-aged folks in the 45+ realm? Do they need to be in a middle-income bracket or high-income bracket?

Market Area: Where is your market area? Can your customer live anywhere in the world or do they need to reside in a region close to your place of business?

The Branding Process

As you move forward to accomplish your marketing goals your first objective is to create an effective Brand. Your brand is whatever comes to mind when your customers hear, see or think of your company. From the way your web site looks, to the way you respond to email, even to the way you answer the phone. It’s not just your advertising that creates a brand. Your brand distinguishes your company from competitive companies, and makes you stand out as more valuable to the end user. So bottom line you gain new customers.

Creating a strong branding strategy should allow your company to:

Marketing Tools that will assist you in moving forward

Behind every successful business is a consistent marketing program. Once you have determined your marketing strategy and discussed your unique brand it’s time to get started Your marketing program should start with a written marketing plan and action steps to ensure the implementation of that plan.

Need help? CoxRasmussen & Co. is a full service marketing and advertising firm. For over 20 years they have helped businesses grow and realize their goals. More information and case studies are available at: www.coxrasmussen.com

Alicia Cox is the President of CoxRasmussen & Co. a full service Marketing and Advertising firm. For over 20 years CoxRasmussen has provided sound marketing advice and developed marketing tools for a variety of businesses. Alicia can be reached at: 888-982-1600 / (707) 445-3101/ aliciacox@coxrasmussen.com