Drive Traffic & Convert Sales
Building your web presence is simple -- driving
sales online requires experience and a wide variety
of approaches. Let us juggle all of the options to
funnel traffic through to your bottom line.
Text Optimization
Text optimization not only includes modification of the actual content within a page but also the headers, text links and HTML code. Each search engine has different requirements they use in determining the relevancy of a page, but for the most part, a consistent formula of both focused content and good placement of keyword qualifiers, will result in a page that ranks well with all search engines.
Focused Content:
The text within a page can be optimized by repeating the desired keywords a specific amount of times. This is describes as keyword density (the percentage a particular word is used within the text as a whole). The trick is to repeat the word enough times to let the search engine robot (a computer program) recognize the text as relevant, pertaining to the keywords in the Title Tag, while at the same time conveying to the reader in a concise manner the benefit of what is offered.
Text Links:
In the last six months, text links have also become much more important. It is a good idea to convert any image based navigation bar to text links. In most cases, a web site's navigation bar will repeat the most relevant keywords for a web site several times. Why not make the images text links and have those words benefit the overall keyword density? It is also a known fact that a keyword used in a link is given more weight than one used in regular copy.
HTML Code:
If there is a hundred lines of code between the Title Tag and the first time the main keyword is stated, some changes should be made. There are a few ways to do this, such as cutting out any Java Code in the page and placing it in a .js include file on the server. This will actually help the load time of the page as well, which is always a plus. Also, simple table restructuring can improve the visibility of keywords.
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Thanks for your help the past several days. You're the best!
The HOG members heard me talking highly about you at the HOG meetings and see that the site is coming back to life--one of them e-mailed me today to get info on your hosting packages. I hope it gets you another customer.
Marsha Winbeckler
Winbeckler.com
In 1998, I started BarParts.com.
I tried about 6 hosting sites trying to find one that gave great support. The shopping cart that I bought was pretty rudimentary and I needed help with it constantly. One company you had to email if they went down and couldn't contact them in any other way. Not good when running an eCommerce site.
Then, by luck, I found Web Merchant Services in 2001.
Not only did the uptime of my website increase to near perfect, but so did the speed. Fast and reliable hosting with support 24/7.
But that's not the best part. Sean at Web Merchant Services is the best part. Over the years he has helped me rewrite my shopping cart, offered wonderful ideas for SEO and offered suggestions for making my site one of the top sites in the Bar Accessories arena. His service is way above and beyond simple hosting. His service reminds me of the Verizon ads with the network walking behind you.
For web hosting, I recommend Web Merchant Services to all my friends (but not to my competitors).
John Carter
www.BarParts.com
